In Purepeople, the personal image consultant Clara Laface guarantees that Virginia Fonseca’s visual choice to testify to the CPI of the bets was not accidental
The visual choice of Virginia Fonseca TO CPI DAS betting tests It was not accidental, much less without pretensions. TO PurepeopleThe consultant of personal and corporate images Clara Laface statements The sweatshirt with the face of the daughterloose hair, jovial -free glasses and the Pink Stanley Cup “We think of a look to build a narrative of young people, affection and alleged innocence” in the face of an institutional scenario of seriousness and responsibility.
According to Clara, the appearance communicates before the speech – and often in the opposite direction to the content. “In the case of Virginia, we have the use of symbolic elements that suggest vulnerability, lightness and a certain” maternal inattention “, in contrast with the context of a public investigation that involves millionaire contracts and advertising of betting sites,” he explains.
Photos with the face of the daughter works as a “emotional charm”, says Expert
The expert says that this type of construction is a classic example of how aesthetics can be used to soften social judgments and influence collective imagination. From a technical point of view, the choice of the sweatshirt with the face of the daughter and the Stanley glass of Virginia during betting CPI It works as “affective appeal“:
“These are elements that refer to the domestic and family universe – symbols of a normal person, who tries to move away from the image of a powerful and influential business woman. For those who look carefully, they realize that there is an intentionality behind the appearance” ca …
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Source: Terra

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