Corinthians has published two new sponsorship agreements that expand their partner network and strengthen the presence of strategic brands in their uniforms and sports facility. The team signed contracts with Gatorade and Zé Delivery, who have already started to be activated last Sunday (August 3), during the commitments of the men’s and female team.
First of all, the club confirmed Gatorade’s return as an official isotonic supplier for all categories of the institution. In addition to the supply of the products, the brand also began to stamp its logo in the uniform of the women’s team, the Brabas, who debuted the new look in the classic against Palmeiras, valid by the female Paulistan. According to President Osmar Stable, the choice is in line with the search for prestigious international partners.
“The return of the brand, already widely consolidated in the Sports scenario, with the project of generation of benefits for our ways, is already excellent news,” said Sandor Romanelli, a commercial superintendent of Corinzi.
The link with Gatorade was also enhanced by Jorge Natteri, head of the company marketing in Brazil, who highlighted the commitment to women’s sport. “Brabas are synonyms for excellence, reference in performance and deserve all recognition and visibility. For us, it is an honor to be with players in training, games and championships.”
At the same time, the Council also announced the arrival of Zé Delivery, which began to occupy the space of the Omlat right of the men’s team shirt. The new partnership replaces the old Viva Lucky brand and is valid until December 2025. The official announcement occurred hours before the match against Fortaleza, held at the new Chemistry Arena, for the 18th round of the Brazilian championship.
According to the club, the new agreement is part of an integrated action with Brahma Brewerry, a traditional Corinthian partner. Although the values have not been released, the new initiatives involving fans and sponsors should be revealed soon.
Internally, the Council stressed that these agreements strengthen the planning to bring the club closer to leading companies in their segments. “We celebrate the unlimited support of the brand for our women’s football, a reference to the world in sport,” said Vinicius Azevedo, superintendent of club marketing.
The Corinthians, therefore, expands its exposure to the market with partnerships that go beyond the simple performance of brands, trying to strengthen the club’s sports facilities with logistical support, visibility and promotional actions.
Source: Terra
Ashley Fitzgerald is a journalist and author at Gossipify, known for her coverage of famous people and their lives. She writes about a wide range of topics, including celebrities, influencers, social media stars, and public figures. Her articles are known for their in-depth analysis and unique perspective. She is respected for her ability to keep readers up to date with the latest news and trends of the famous people.
