Luciano Huck leads a group of investors interested in acquiring the digital bank that belongs to Banco Master and sponsors the program.
Luciano Huck and a group of investors have started negotiations to acquire Will Bank, a digital bank that belongs to Banco Master. Negotiations began in October 2025. The financial institution is one of the main advertisers of the Sunday program hosted by Huck on TV Globo and sponsors a specific section of the attraction.
Negotiations for the possible acquisition are in a preliminary stage, according to information from Folha de S.Paulo. In addition to the group led by the presenter, private equity funds and Banco de Brasília (BRB), a public financial institution, have also expressed interest in purchasing the digital bank.
Will Bank maintains a commercial relationship with Domingão with Huck as sponsor of the Willimpíadas, a program that will be launched next Saturday (18th). The competition, based on personal finance concepts, will offer the champion a prize of R$1 million in gold.
The digital financial institution was created in 2017 and acquired by Banco Master in 2024. As of April this year, the bank had around 9 million customers. According to data released by the Central Bank, Will Bank closed the first half of 2025 with assets of R$14.4 billion, an operating loss of R$244.7 million and net assets of approximately R$300 million.
The sale of Will Bank could help Banco Master, led by Daniel Vorcaro, reduce its debts. The institution ran into financial difficulties and had to request R$4.5 billion from the Credit Guarantee Fund (FGC). This fund guarantees up to R$250,000 per investor in the event of liquidation of a financial institution.
The FGC loan expired on October 1. Banco Master continues to look for alternatives to reduce its debt. Defining the future of Will Bank is an important part of this strategy, as this asset was one of BRB’s main interests in previous negotiations to purchase Banco Master itself.
The BRB’s attempted takeover of Banco Master, announced in March 2025, was halted by the Central Bank panel in September, after more than five months of negotiations. The Monetary Authority did not approve the operation due to lack of documentation proving the “economic-financial capacity” of the operation.
The potential value of the operation between the Huck group and Banco Master was not disclosed, nor the terms for the conclusion of the ongoing negotiations.
The possible acquisition would take place amid a reorganization of the digital banking sector in Brazil, with Will Bank operating in a competitive market of technological financial institutions.
Source: Terra
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