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Anitta proposes an influencer competition to promote the new EP

In an action that begins on Thursday 1, the singer divided influencers into teams to promote each of her new songs

Anita competition

Annita began an unusual rush to publicize songs from her new EP, “À Procura da Anitta Perfeita,” released on the 30th. The mighty invited 18 of Brazil’s biggest influencers for a competition.

The dispute works like this: the influencers were divided into teams of three, in which each trio will represent one of the six songs on the EP. The idea is for each team to promote their respective track, so that it has the greatest possible reach on digital platforms. That is, the more streams a song has, the more chances the corresponding team will have of winning.

“I’m very curious and excited to follow how these guys, who I’m friends with, will use their creativity to win the competition. We thought about this action precisely to understand the new ways of spreading our work on social networks. from this competition? ” the artist celebrates.

With six new tracks and entirely in Portuguese, the EP “À Procura da Anitta Perfeita” features guest appearances from names such as Maiara & Maraisa, Wesley Safadão, Pocah, Lexa and Costa Gold. It also celebrates the complexity of the artist and the Brazilian rhythms that shape his musical taste.

Find out who the teams are and the final prize

The contestants and their respective bands are: Beca Barreto, Mirella Santos and Mel Maia (“Macetar”); Rafa Uccman, Isaías e Viih Tube (“Ela Não Vale Nada”); Luara, Juliano Floss and Vivi Wanderleiy (“Red Bikini”); Rafael Cunha, Jacques Vanier and Tirulipa (“Mel”); Gkay, Álvaro and Lucas Rangel (“Ai Papai”); finally, Vanessa Lopes, Valentina Bandeira and Maria Clara Garcia (“Warn There”).

The challenge starts this Thursday, the 1st, and will run until December 15th. and the prize BRL 500 thousand for the winning trio. To win the competition, influencers can unleash their creativity on the platforms, formats and content they will use to promote their music.

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Source: Terra

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