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The trailer for a unique fashion research film, Beautiful, created with the support of Lamoda, an online platform for the sale of goods from the field of fashion, beauty and lifestyle, has appeared on the network. The project was attended by Ksenia Sobchak, Maria Minogarova, Pharaoh, Anton Sevidov and other celebrities.
The picture is divided into 11 episodes-eras, each of which tells how trends and events in the world have changed fashion in our country. “Krasivo” was the result of a collaboration between celebrities and fashion experts who helped to understand how the fashion industry in Russia developed from 2011 to 2021. The authors recall how the country went from the “heavy luxury” of the 2000s to the revival of Russian chic, and then to the normcore of the 2020s.
The film will premiere on Lamoda and YouTube on April 13.



Source: Hellomagazine

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.