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YOLLO is a new global clothing brand for women, men and children, focused on global fashion trends. The range of the brand, founded by the Genesis Fashion Group, is based on the principle of combinatorics, where all wardrobe items are easily combined with each other. The brand strives to make fashion accessible and offer each customer clothes that will best suit their lifestyle, self-awareness and mood at the moment.



Each person has his own unique energy, which he shares and fills from the outside world. Any impulse is of fundamental importance, and clothing is no exception. It was this idea that laid the foundation for the philosophy of Genesis Fashion Group, and was also reflected in the design solutions for the design of the first YOLLO store in Afimoll, formed the basis for branding and further development of the chain, says the founder and ideological inspirer of the brand Tatyana Doronina.
Modern artists, architects, photographers took part in the design of the YOLLO store in Afimoll, whose works are integrated both into the design of the space itself and into separate capsule collections of the brand.






Source: Hellomagazine

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.