ANTA brand opened its largest flagship store in Russia

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Europe’s largest flagship store of the ANTA sportswear and footwear brand has opened in the Aviapark shopping center in Moscow. The new space with a sales area of ​​360 square meters is designed in accordance with the concept of the brand. Light and modern design inspires guests not only to buy the necessary wardrobe item, but also motivates them to bring more movement into their lives. Zoning by sport allows you to immediately find the necessary equipment.

The importance of opening the flagship point of the brand lies in the fact that it is on the territory of the Aviapark shopping and entertainment center that all the latest innovations from professional models for running and basketball to popular sports fashion lines will be collected, allowing you to collect not only functional, but also stylish images. The opening day began with a run. Athletes from sports clubs took part in the race along the Khoroshevsky Highway and passed the solemn baton to the representatives of the brand. Together they gave a welcoming speech and cut the ribbon. The culmination of the event was a fashion show of all the lines of the brand.

The new space is a new opportunity to show the audience the quality and constantly improving technologies that are used to create our collections. ANTA has been a leader in the world of sportswear and footwear for many years, but is little known to the Russian buyer. Choosing the Aviapark shopping center as a site for the central store, we focused on its popularity among a young audience for which sports are an integral part of life, – says Dmitry Ageev, General Director of Anta Rus LLC.

Sportswear brand ANTA is a new opportunity in the world of sportswear, combining technology and comfort with lightness and style. The brand already has 31 stores in Russia and the CIS countries, 5 of which are located in Moscow.