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Pandora brand in Russia officially changes its name and introduces a new concept

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Pandora stores in Russia will change their name to PanClub, reflecting a new concept – a multi-brand jewelry. This is reported by representatives of the brand. Signage will be replaced in the near future along with the delivery of a new collection. More than 15 jewelry brands are currently represented in the chain of stores, and their number is constantly growing. Jewelry from Fresh, The Reason, Secrets, LunaLU, Sumei, NANA and other designers have been added to Pandora jewelry, which will remain in the renovated PanClub stores.

The new positioning was also reflected in PanClub’s first advertising campaign. The challenge was to transition to a more modern and clean visual aesthetic, which was entrusted to photographer Igor Pavlov and stylist Lilia Simonyan. The only accent in the shooting is the jewelry itself, highlighted by graphic black and white silhouettes.

New brands presented in PanClub are carefully selected, which simplifies the choice, because only the best remains – jewelry with meaning and a unique story. For example, the Secrets brand is inspired by happy childhood memories, NANA is inspired by the symbols of ancient cultures, and the designer’s love for classical music is embodied in Neya products.

These and other decorations are already presented in PanClub retail stores in more than 30 cities across Russia. A complete list of brands and their availability can be found Online.

Source: Hellomagazine

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