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Varvara Shmykova, Nadezhda Sysoeva, Elena Letuchaya, Yana Churikova, Irina Bezrukova, Polina Askeri, Anastasia Vinokur, Tatyana Gevorkyan, Olga Ushakova and many others were the first to appreciate the autumn-winter creations of Alena Akhmadullina.





In a special collection, the brand turns to its DNA theme – the Russian costume. Working with this topic for more than 20 years, Akhmadullina is sure that traditions continue to live when they are integrated into everyday life, and do not exist in the format of museum exhibits.
The designer turns to the characteristic Russian volume, exaggerating it and building on it the first minimalistic block of the collection. Oversized silhouettes in subdued pastels are paired with pixelated cross-stitch in caramel tones. The second block is based on work with quilting and patchwork techniques. It includes quilted padded jackets, voluminous printed suits and fur coats created using the signature intarsia technique: rabbit fur embroidered with a “pixel cross” and fox fur in two shades with an imitation of a shawl thrown over. In the third block, the volume and silhouette are complemented by warm knitted textures and increasing color brightness. In the fourth, Russian silhouettes meet with the brand’s signature prints, the elements of which are drawn in 3D volumetric technique.












Source: Hellomagazine

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.