H&M has unveiled a short film with lead star Gigi Hadid in the foreground

^{photo: courtesy of H&M}

The short film is called Welcome to Hôtel Hennes and was created by director Bardia Zeinali, who involved more than one supermodel. Along with Gigi Hadid, H&M has an imaginative cast. Model Jill Kortleve plays the guest and in the roles of lifeguard, courier, fashion designer and more we can see Precious Lee, Devyn Garcia, Jazzelle Zanaughtti, Julia Hobbs, Olivia Vinten, Christina “Tinx” Najjar and Isabelle Chaput and Nelson Tiberghien from Young Emperors. .

^{photo: courtesy of H&M}

The idea of ​​the film is to present the new collection through the Hennes Hotel. Beach towels, sunglasses, handbags, bikinis, shorts and T-shirts are a clear reflection of the season that awaits us soon.

“This is a tribute to charming hotels that have been a place of great creativity in the past. I really enjoyed the filming and I think it’s reflected in the film, “ he says director of the film Bardia Zeinali.

^{photo: courtesy of H&M}

Leopard prints, color stripes and tropical patterns add some depth to the vibrant pieces. The optimistic retro accompanies Hôtel Hennes throughout. The entire collection will be available from April 28.

“We are excited to invite our customers to the world of Hôtel Hennes. To a fictional and magical place where our spring and summer fashion is celebrated. We look forward to welcoming everyone to the new season at H&M! ” he says Ann-Sofie Johansson, creative consultant at H&M.

^{photo: courtesy of H&M}

^{photo: courtesy of H&M}

^{photo: courtesy of H&M}