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Forever Better Together: PUMA joins communications agency Bison & Rose

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PUMA brand has always been associated with sports. For more than 70 years, PUMA has made history as a partner of the fastest athletes on the planet. Whether sports such as football, running and training, golf, basketball or motorsport, PUMA enriches them with original products that inspire performance sports and lifestyles and are perfect both in their functionality and original design, which dispels long-standing myths and they push the boundaries of conventional design. The brand’s mission also includes a wide range of sustainability topics, on which PUMA is constantly working to bring its activities into line with the United Nations’ sustainable development goals.

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Bison & Rose is a major Czech communications agency that provides internal and external communications services to major international and domestic companies and brands. For PUMU, it will provide PR services for the run / train and lifestyle categories, including product communication, complex media relations, crisis communication and influencer’s marketing. Cooperation with PUMA will be provided by the agency team of Veronika Deckerová, led by Lucie Fialíková. “In communication, it is always very important when the partners resonate with each other, and this is what happens in this case. That is why I am very glad that an inspiring brand such as PUMA undoubtedly has placed its trust in our team and that we will have the opportunity to participate in its communication direction, ”says Veronika Deckerová, Senior Consultant at Bison & Rose.

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“We were looking for an agency that would understand our values, history and brand heritage, while coming up with innovative ideas and actively seeking PR opportunities in existing and new areas. The B&R team impressed us not only with its original tender offer, but also with its portfolio of services and experience. We found much more in Bison than originally intended, ”says Katarzyna Weslawowicz, Head of Marketing, PUMA Eastern Europe.

In the Czech market, PUMA is not only dedicated to supporting talent. As part of the PUMA Heroes project, in collaboration with Ambassador Ben Cristovao, she selected four young creatives to help her start a career. Brand has long collaborated with artists and other brands on a global level. For example, last year, in the first solo collaboration with singer and fashion icon Dua Lipou, a new model of Mayze sneakers was introduced, which combines the brand’s retro classics with new trends. Mayze is part of the PUMA SHE MOVES US initiative, which, through its ambassadors, celebrates women, moving the world of art and sports forward and inspiring other women around the world with its energy. PUMA pushes the boundaries of inspiration even further. In response to the current pandemic situation, which many consider one of the most challenging periods, the “ONLY SEE GREAT” campaign has been launched. The aim of the annual campaign is to share optimistic visions through global ambassadors and emphasize the power of self-belief.

Source: Bison & Rose


Source: Moda

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