Big return of UGG boots and straight with the new face of the campaign

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The UGG brand, created by an Australian surfer off the southern coast of California in 1978, almost immediately became a seaside classic and an almost immortal shoe among Californians. But as is the case with fashion trends, they enjoy their time of fame for a while, then fall into oblivion. However, they will not be completely forgotten and will reappear after a while. Maybe in a new coat and full of life again. UGGs are a real example.

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The year 2022 again belongs to these sheepskin shoes and the new face of this brand has become the iconic Cher.

“Being an icon means having the freedom and courage to explore your own path and individuality,” said Lindsey Dicola Dashoff, CEO of Brand Communications & Public Relations at UGG. “Cher is known worldwide for her bold and inexcusable way of life, which the UGG always agrees with.”

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We shouldn’t be surprised by anything, because what has happened in the last two years, however UGGs have really returned to the forefront of fashion – and we must admit that we are happy to do it again. And as you can see, there are more of us. Emily Ratajkowski, Hailey Bieber, Bella Hadid and Kim Kardashian contributed to an increase in demand, which increased by 525% in the second half of 2021, before the discovery of Cher as the brand’s new face. And how was it going? If you doubt the impact of such a mega-star, which is undoubtedly Cher, you may be surprised that in just a few hours since the announcement of this collaboration, the demand for UGG boots has increased by 1280%. Good job!

Due to the fact that the whole world has been at home for many months and we so often and unanimously accept it in fashion as the basic requirements for home clothes, comfort and practicality, UGGs are shoes that are directly offered. You can choose from slippers to high boots. Currently, however, the “mini UGG” version is the most popular.

^{source: glamourmagazine.co.uk}

^{source: glamourmagazine.co.uk}