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The brand with a century of history has gone through a period of transformation, it has managed to maintain its DNA and adapt to modern trends. The changes affected the brand logo, created back in the 90s. According to company executives, the new design looks powerful and solid, and is organic in the current digital environment. The iconic symbol of TOUS, the legendary teddy bear, is also changing and becoming three-dimensional.
The brand’s new slogan is “We create a world of joy” (eng. “We craft a world of joy”). It conveys two core values: self-expression and creativity. This appeals, on the one hand, to existing customers, and, on the other hand, attracts new ones.
TOUS corporate identity reflects global trends and the brand’s place in the fashion category. The updated image harmoniously combines audacity, creativity and a sense of humor. There are also plans to increase the frequency of launching new products. Products from the new collection can already be seen in the advertising campaign.
Source: Hellomagazine
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
