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The official opening of the first Moscow DADAknit store in the Afimall shopping center took place on November 10. The brand’s collections consist of basic and limited models, which are organically combined with each other. The key expertise of the brand is knitwear made from 100% natural merino wool certified by Woolmark Merino extra fine, which the brand purchases from Italian manufacturers. Thanks to this material, all turtlenecks, sweaters, cardigans, trousers and other DADAknit products can be worn on the naked body – they do not prick, do not stretch and almost do not wrinkle. An added bonus is that merino wool does not absorb odors. Also in the assortment of the brand are models made of tencel and cotton, similarly warm, they have international environmental certificates.
One of the key tasks of the brand is to extend the life cycle of the created things. Therefore, they are made only from high-quality materials with high wear resistance and are literally protected by the brand. Customers who adhere to the principle of slow fashion, like DADAknit, after purchase, can order the brand’s craftswomen to repair the product using the “Save Your Sweater” service. In addition, DADAknit strives to minimize production residues, and from what remains, it makes accessories that are sold at a minimal margin.
Source: Hellomagazine
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
