______________________________
On November 16, the grand opening of the MOSMO online department store took place, the creators of which brought together the brightest representatives of Russian design on one platform and completely took over the entire customer service: packaging, worldwide delivery, consultations, exchanges and returns. MOSMO not only features recognizable and established brands such as BeriBegi, WHO/AM, Husky, Arctic Explorer, but also completely new names that are available to a wide audience of buyers for the first time.
Online shopping continues to gain momentum – last year alone, the audience of online clothing, footwear and accessories stores grew from 32.8 to 36.3 million Russians. According to the forecasts of the Fashion Consulting Group, by the end of 2025 the share of fashion online shopping will double and cross the bar by 50%, that is, for the first time in history, it will put the offline shopping format in the position of “lagging behind”. Today, monobrands and budding designers, who have lost their main sales channel due to the blocking of social networks, are looking for online platforms of a new format.
MOSMO is a meeting place for talented local designers and people who want to create their own unique style. We see a growing demand for high-quality original items that can emphasize the individuality of their owner. Russian fashionable thought has always been such a symbiosis of fantasy and high quality. The clothes of the brands presented at MOSMO evoke emotions, catchy with their unusualness, and in this we see the main fashion trend of the coming years – fashion for things that resonate with you personally, – says Akmal Saidkhanov, director of MOSMO.
The online department store features more than 7,000 items of women’s and men’s clothing, accessories, bags and jewelry from Russian designers. The range is constantly growing, monthly new designers join MOSMO, ready to surprise customers.
Unlike marketplaces, where each seller is responsible for himself, MOSMO is an online department store that does not have “random” brands. We invite only designers with a history and idea, own production, high quality materials and professional performance for cooperation,” Akmal Saidkhanov explains.
For regular customers, MOSMO has created an end-to-end loyalty program, 24/7 customer support and personal shopper services.
The transition from the number of online purchases to the quality of shopping and conscious consumption is an inevitable process that is still in its infancy in Russia. Being at the forefront of this direction, MOSMO works in the interests of both sides of the fashion industry: it allows local brands to express themselves in Russia and abroad, and provides customers with a service that meets international standards.
Source: Hellomagazine

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.