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The project was developed by the LOVE REPUBLIC team, taking into account global trends in architectural design and visual merchandising. Streamlined shapes, light colors and a combination of different textures and materials are all elements of the new store concept.
AFIMALL City will present the widest range of the brand: from regular collections to collaborations and limited lines.
This and next seasons, LOVE REPUBLIC plans to actively expand its own retail network, as well as develop its own E-commerce. The store in AFIMALL City is one of the key openings of this season.
This autumn, the brand also opened new stores in the VEGAS Crocus City shopping mall, the Sedanka City shopping mall in Vladivostok, and moved to a new area in the Vesna shopping mall (Moscow). By the end of the year, it is planned to open a new format of stores in Moscow, Yaroslavl, Novy Urengoy, Surgut, Murmansk and Chelyabinsk. In November of this year, the brand launched a new mobile application, and the site is expected to relaunch in 2023.
Source: Hellomagazine
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
