CELEBRATE CHRISTMAS THIS YEAR WITH BULGARI LUXURY JEWELRY

Learn to look for beauty and charm in every aspect of life

Christmas is a magical time that tempts us to believe in miracles and let ourselves be carried away by the power of the moment. It’s easy to get carried away if you’re carried away by the surprise of a magical gift. The Bulgari brand has prepared a new I Believe in Wonder campaign for the holiday season, which follows this year’s Unexpected Wonders campaign. It is again inspired by moments filled with joy and was photographed in Rome, the home and endless source of inspiration for the jewelery house Bulgari. The campaign invites us to let ourselves be enchanted by the wonders and not be afraid to enjoy the unexpected pleasures that the world brings us. It encourages us to spread this vision further and inspire others.

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Sparkling miracle

The miracle is metaphorically represented in the campaign as a swarm of bright fireflies, playfully seducing us to immerse ourselves in the festive atmosphere of the holidays and happily enjoy the miracles of everyday life. From stargazing on a clear night to the twinkling magic of fireflies. These bright icons capture the mysteries of the universe in a flash of light, taking us back to our childhood when every day was full of wonder. Stars, like diamonds and precious stones, remind us of the amazing power of nature and the essential moments that lift our spirits.

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Save the Children

The I Believe in Wonder campaign also has a philanthropic dimension. It is a source of inspiration and an endless chain of miracles. The representatives of the Bulgari brand will launch it on all traditional channels and believe that through it they will ignite a spark of understanding for a brighter future. Building on this vision, the I Believe in Wonder campaign includes a partnership with Save the Children. This collaboration has been going on for more than a decade and aims to support children at risk and provide them with better education and care. Activities within the framework of the Christmas campaign are aimed at supporting the education of the youngest children in Zambia and are intended to ensure the right to education for children between the ages of 3 and 8, living in rural areas who practically do not have access to public education services.

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Bulgari also collaborated with Meta to create a double I Believe in Wonder platform in augmented reality. It is available worldwide for Stories and Reels on both Facebook and Instagram. Through the camera in selfie mode, users can “share the wonder” and create smile-activated selfies; the more they laugh, the more fireflies will appear on the screen. When you turn the camera towards the surroundings, people become part of a unique scene: the atmosphere brightens with the light of flickering fireflies interacting with the natural movement of the hand in a magical combination, connecting reality with the virtual world. By posting and tagging friends, users can start their own endless chain of miracles and help.

^{Source: Courtesy of Bulgari}

An interactive Bulgari experience

Gifts are a celebration of our deepest, most intense and most enduring bonds; relationships between lovers, family and friends. The joy of gift-giving begins much earlier than the mere act of handing over a gift. It starts with the moment in which the idea of ​​a gift is born. This idea is behind the concept of this year’s Christmas design of Bulgari boutiques. From November, clients of Bulgari boutiques can immerse themselves in Bulgari’s magic through the Instagram platform, available in selected locations around the world. Thanks to a special QR code, visitors can join a scene full of miracles: an interactive experience engages the senses, the screen is filled with glittering gifts; when you touch the gifts, they turn into fireflies, symbolizing the magical charm of the holidays at Bulgari.