The Pantone Color Institute has left its mark: Viva Magenta is the color of the year 2023. Difficult color no matter how you look at it! But we intend to tame this shade and start the experiment now: we invite you to celebrate the new year in an appropriate dress and immediately try a new fashion trick!
Probably, only Pantone himself was more accurate, who called his “chosen one” a life-thirsty shade. This is a powerful message!