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In the new shooting called “Velvet Night” – inspiring images for different girls and different moods. Fans of noisy companies will appreciate a skirt and top made of airy black lace, fans of New Year’s theatrical shows will suit a French tweed suit or an elegant velvet Swan sheath dress, and business women who plan to close and start new tasks before and after the chiming clock , will definitely choose a black tuxedo with satin lapels.
Autentiments
Creating a festive capsule, designers, including invited expert Roman Kanjaliev, were inspired by the aesthetics of the Hollywood red carpets of the 90s – a symbiosis of laconic cut and glamorous elegance. The basis of the capsule is maxi-length dresses and tops that complement spectacular details – drapery made of shiny metallic mesh fabric, feather collar and cuffs, asymmetric cut, rhinestone buttons and others.
Amantes
The founder of the new eveningwear brand is Anastasia Grigoryan, an artist of Armenian origin, educated in London and Moscow. The debut line of her brand included seven images: cocktail and evening dresses, as well as suits – with a skirt and trousers. “By and large, our first collection is an ode to heritage, fashion history, a hymn to eternity and beauty,” says Anastasia.
COCOS Moscow
The brand’s New Year’s collection is images in which it will be pleasant to spend a holiday with family and friends, and then, if desired, wear it on special occasions all year round. Laconic dresses with voluminous sleeves, trouser suits, satin skirts, shiny overalls. All items can be worn with both heels and flats.
TO BE BLOSSOM
Magic happens – with this motto, the brand advises to celebrate the most magical holiday of the year, creating a New Year’s mood, including with the help of a wardrobe. Mini dresses, tops and jackets embroidered with sequins, light feminine combinations, airy feather boa – in all this, you can safely start the marathon of New Year’s parties. The brand arranged its party – that is, the shooting of the festive campaign – in Dubai.
YOU
The leading soloist of the Mariinsky Theater Maria Ilyushkina became the heroine of the New Year’s collection of the brand in the lens of the photographer Polina Naboka. The capsule itself refers us to the fancy-dress ball of the Romanovs, held in the Winter Palace in February 1903. All the nobility of the Russian Empire were dressed in costumes of the pre-Petrine era, the costume designer of the ball was the then fashionable artist Sergei Solomko. Therefore, the YOU collection is imbued with Art Deco aesthetics: flying weightless fabrics, dresses with deep cutouts of an elongated silhouette, decorative elements made of marabou feathers.
Source: Hellomagazine
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
