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Following the example of many stellar colleagues, the supermodel, who recently turned 27 years old, also did not stay away from the lingerie business. Gigi has launched her own swimwear and lingerie line with California-based brand Frankies Bikinis. It is noteworthy that the founder of the brand is a childhood friend of Hadid.
I am so excited to finally share this news,” Gigi announced on her social media, “This is a very special collection that I created with a girl from my hometown. I would like to do this over and over again. Can’t wait for this collaboration to be yours – release May 11th!
On the eve of the network appeared the first footage of the campaign. The line includes one-piece swimsuits, bikinis, tops and leggings in a delicate palette with a predominance of white, yellow and blue hues, creating a feeling of complete unity with nature. Probably Gigi was inspired by her own childhood spent in Pennsylvania – that is why the collection contains so many pastel checks, floral prints and romantic playful details in the form of frills and bows.



We are pleased to present the beachwear collection from Gigi Hadid and Frankies Bikinis! For those who didn’t know, Gigi and Francesca grew up together and spent most of their time on the beach. The collection is built on friendship and is inspired by Gigi’s carefree days at the family’s fabulous country house, the brand’s social media post revealed.
The shooting of the advertising campaign took place at Gigi’s family ranch against the backdrop of green meadows and ponds, which fully corresponds to the mood of the collection itself. With a combination of understated rural charm and fashionable design solutions, the new collaboration has every chance of becoming a real hit of the summer season.
However, in recent months, the name of Gigi Hadid has been associated exclusively with family squabbles. Recall that in the fall of 2021, Gigi’s mother Yolanda Hadid accused her daughter’s husband of domestic violence. She claimed that the father of one-year-old granddaughter Hai hit her during an argument. A few days later, the court formally charged the British singer with four criminal offenses related to domestic violence, fined him, rehabilitated him and put him on probation. And later, the American record label RCA terminated his contract. Insiders then said that this could happen not only because of the scandal, but also because of his alleged abuse of certain banned substances. The artist’s excessive temper is also associated with this. However, other brands are not in a hurry to stop working with him.







Source: Hellomagazine

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.