IZA, new FENDI ambassador, underlines the fashion affinity with the brand: ‘Audacity combined with tradition’

IZA, new FENDI ambassador, underlines the fashion affinity with the brand: ‘Audacity combined with tradition’


Singer IZA is now part of the FENDI team in Brazil. “What I like most about this opportunity is that we share the same ideals,” she said.

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A Iza’s relationship with the fashion world It is long-standing and has taken another step! Owner of inspiring productions AND synonymous with representativenessthe singer has been chosen by FENDI, the Italian luxury house, as the new member of the team of brand ambassadors.

“What I like most about this opportunity is that we share the same ideals, such as audacity combined with the preservation of traditions. The brand and I are always looking to innovate and reinvigorate,” says IZA.

Considered by “Time” magazine one of the outstanding personalities of the next generation, IZA started the collaboration when she was invited as an attraction at the party that celebrated the 25th anniversary of FENDI Baguette and the reopening of the Flagship store at Shopping Cidade Jardim, in São Paulo.

“It was such a magical moment, which I will surely remember forever. I never imagined that a dream like that night would come true. I am very happy to officially become part of the FENDI family”, says the singer, who joins the part of The Sasha Menegel in the team of Brazilian ambassadors.

Iza sees fashion as an “empowerment tool”

In an interview before Pure peoplesinger she explained that her relationship with looks goes beyond aesthetics. “Fashion is an empowering tool from my point of view, it’s a way for us to communicate, for us to express ourselves, to tell a story through our body, through colors and models”, underlines the artist, owner of a elegant “Barbie version”.

“I’ve learned that m…

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Source: Terra

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