For love: is it possible today to become a popular blogger without investing money?

For love: is it possible today to become a popular blogger without investing money?

There are several ways to promote your own blog, but the free one is only one: organic promotion. This means that subscribers come to you only because they like you. Is it possible to make your blog popular today without investing in promotion? We asked family blogger Kristina Marchenko.

Captivating sincerity

Organic promotion is any free action that will help you attract new subscribers and engage effectively with your current audience. Although many criticize this approach for its arduousness and questionable results, the advantages are clear:

  • Economy. To fill social networks with content, you do not need large investments. You can hire freelancers for this. If your funds are very limited, write and create a visual yourself using neural networks and apps. The main thing is to be sincere, and visitors to the blog will appreciate it.
  • Direct interaction with the public. Communicate more, go on the air, respond to comments – this is how you create an emotional bridge with subscribers, stop being a stranger to them.
  • Brand personality. By building trust with your audience, you can gain more loyal followers.

Personal experience

I have never paid money for the love of subscribers. My credo is sincerity, everything is natural and organic. TikTok got off to a great start: our content fell into the long videos category – 3 minutes. Everyone was surprised: is it really interesting for anyone? And we continued to gain millions of views. Then TikTok itself started categorizing us into the Family category.

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By the way, Russian advertisers are mistaken when bypassing TikTok. Many of them still think that there is only a children’s audience here. But my experience says the opposite: our subscribers are adults between the ages of 30 and 60.

After success in TikTok, we began to actively develop an account in the visual social network, shoot Reels. Already one of the first videos scored 50,000 views. Youtube also offers great opportunities for organic development: in 3 months we managed to gain half a million subscribers. And this is not the limit.

Sincere content and other subtleties

Thus, organic promotion is possible and yields good results. But only if you have really interesting and relevant content for the target audience. Be sincere, original, unlike hundreds of other bloggers. It is an indispensable element of success on social networks today. But not the only one. Connect other organic promotion methods.

use video

Modern users want to receive information quickly and easily, so this format is relevant for any site. For example, Youtube has created SHORTS – short videos up to 1 minute, which are actively promoted. Simply create interesting content and upload it without attachments.

Use popular public tags

This method is used even by big bloggers. But for successful promotion, the quality of your content must be at its best so that the audience will want to repost. Finding such groups is easy, a few days are enough to analyze and compile a list.

Follow the “Interesting” section

Update your posts regularly. This will bring at least 1-2000 additional subscribers.

If you’re on a budget, these are quite effective ways to attract an audience and increase coverage. Of course, we are not talking about dozens of new subscriptions per month. The average number that can be attracted in 30 days is 200 to 1000 people. But, by using organic promotion, you not only get numbers in your profile, but also loyal and engaged followers. Thus, you truly become a thought leader.

Source: The Voice Mag

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