The actress is photographed by Steven Meisel in an advertising campaign
Italian luxury brand Valentino has announced British actress Florence Pugh, one of the stars of the movie ‘Black Widow’, as its new ambassador.
The artist’s personality is highlighted in the new campaign of the Maison created in New York by the famous photographer Steven Meisel.
Pugh interprets the world of the brand with pieces designed by creative director Pierpaolo Piccioli, who conceives identity as an essential element of his creative process.
Furthermore, Piccioli continues his process of reformulating the iconic codes of the Italian brand, in which reality and dream, high and low, punk and aristocracy, haute couture and street coexist.
The actress flaunts her body carefree wearing Valentino dresses and Valentino Garavani accessories, giving them a vital force, knowing that a moment represents a time, a place, a feeling.
“Florence Pugh has the power to express a character while preserving his identity,” said Piccioli, reiterating that “the variety of emotions he is able to represent through body language and facial expressions makes his presence unique.”
In Meisel’s shots she is portrayed crying, screaming, laughing, in a series of portraits that amplify different emotions with which it is easy to identify and get involved. The storyboard of the campaign continues with a series of shots that also portray new talents.
Pugh plays the lead actress in the images that portray a group of people in conversation made up of animated expressions and gestures, but also moments of everyday life, such as “friends meeting for a coffee, colleagues chatting during a work break “.
In the campaign, the actress shows off the new Valentino Garavani Rockstud23 bag. Signed by the Maison, the iconic – inspired by Roman palaces – is reinterpreted through the new Valentino Garavani Rockstud accessories. .
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The actress is the new face of the Italian luxury brand
Photo: EPA/Ansa – Brazil
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The actress is the new face of the Italian luxury brand
Photo: EPA/Ansa – Brazil
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Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.