In aesthetics, patients are now looking for a clean, smooth and discreet result, as the idea is to improve the quality of the skin.
In the world of fashion, a concept has attracted attention that favors high quality pieces, which convey an air of elegance, refinement, clean, sustainable and natural. It’s Old Money, an aesthetic that in literal translation means “old money” and that has had success on TikTok, with trends amassing nearly half a billion views.
“With the success in the fashion world, due to Generation Z, this aesthetic has also been used in makeup and is now starting to grow in medical offices too, especially after the pandemic where people are looking for more self-care. aesthetic treatments mostly favor a clean, smooth result, to improve the quality of the skin, with support and prevention treatments, but without exaggerated interventions or interventions that modify the anatomy. They also want that air of elegance and refinement in the face”highlights the Dr. Claudia Merlospecialist in cosmetology.
In this sense, the success of the procedure is perceived when people feel more beautiful, are praised, but no one realizes that they have had an aesthetic procedure.
Old Money invades facial aesthetics with a total focus on healthy skin
“They don’t like to give the impression of having been operated on”, they look for treatments in which the skin responds physiologically to the stimulation of the collagen, but without being marked, i.e. without that long recovery time (downtime), “ adds the doctor. Influencers like it Bella Hadid AND Hailey Biber are exponents of this concept in the world of beauty.
Despite being trending on TikTok and other social networks, Old Money has ancient roots. The term originates from places where, in place of an aristocratic class, one saw an elite social class of families possessing nearly as much influence and power as the aristocrats.
“Today, however, it is not necessary to have large fortunes or come from a prestigious background to join Old Money. It is an aesthetic that, in fact, avoids ostentation and exaggeration. And this is also reflected in skin care”, explains Dr. Claudia Merlo. “Patients report that they like to go out and hear compliments (more beautiful, glowing skin). But they don’t like hearing, ‘What did you do?'”explains.
For this minimalist result, treatments are used that offer more physiological results.
“Less aggressive lasers can improve the quality of the skin, treating blemishes, reducing pores and helping to stimulate collagen. Technologies such as ultrasound are used to promote support, with the formation of more collagen and improvement of firmness. And injectables are widely used, as they generate a natural biostimulus of collagen, which improves skin texture, reducing the need to overdo fillers”says the doctor.
At the consultation, patients report looking for brighter skin, with fewer wrinkles, with more structure and with fewer pores – all this always with a focus on minimalism and clean results. “These patients also have lip fillers. But the result should be smooth, without changing the anatomy of the lip. People don’t want to look like they have full lips.”
The growth of Old Money goes hand in hand with the change of standards: exaggeration on the face is out of fashion, facial harmonization is increasingly criticized and many celebrities have already announced the reversal of procedures, seeking a return to what they were before (more natural).
“The traits must be related to cephalometry, which studies all the dimensions of the structures of the skull and face of individuals. The need is always individual, but always reinforcing the delicate and preventive care with the quality of the skin. The facial aesthetics has finally embraced the idea that less is more”, concludes Dr. Claudia Merlo.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
