To encourage healthy habits, some companies offer prizes and rewards to their customers and employees.
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To encourage healthy habits, some companies offer prizes and rewards to their customers and employees, with the aim of providing well-being and a better quality of life for everyone.
Rewards can include cash, airline tickets, products, services, various prizes, and even donations to social causes.
This reality has strengthened over the years, but had a beautiful highlight during the Covid19 pandemic, with the population more concerned about physical and mental health and since then looking for a better quality of life.
The Global Consumer Sentiment survey, published by WW in collaboration with Kantar, revealed that 91% of Brazilians already intend to improve their lifestyle with healthy habits in 2022.
Research and analysis underscore the benefits of encouraging healthy habits, and some companies have already adopted a new way to continue to reward customers and employees who stay up to date with their healthy habit routines.
Health is the best reward
We can say that there are two profiles of people included in this context: those who already have a healthy habit and those who want to change their lifestyle.
Therefore, for those who already eat well and exercise regularly, some programs or plans are already considered rewards in their own right, while for those who need a “little boost”, companies strengthen the rewards to encourage healthy habits.
Through applications and platforms that offer technological and innovative solutions, it is possible to manage the available prizes, with each score target achieved by the members of the programmes, where they are in any case free to choose their own prizes and awards.
Apps, plans and programs to encourage healthy habits
- • Gympass
Service member companies offer this benefit so that their customers and employees can cultivate an exercise routine and get out of their sedentary lifestyle. It is a way to offer well-being and quality of life. It’s a plan that gives you more freedom of choice, with access to thousands of gyms and studios.
- • TotalPass
Through this business benefit, companies associated with the service can offer plans with access to some gyms and online training so that their customers and employees can exercise regularly and have a better quality of life.
- • Bet on diet
It’s a free app available for Android and iPhone (iOS) that offers rewards to encourage healthy habits. The user places a bet with people from all over the world to find out who loses the most weight, and whoever wins gets the prize, which can vary according to the number of participants and the value of the bet.
- • Charity miles
Aimed at altruistic individuals who wish to become involved in social and humanitarian causes. Instead of directly rewarding users for exercise, the app generates funds that are donated to charitable organizations. The program partners with more than 30 charities, including NGOs that serve people affected by diseases such as cancer, AIDS, Alzheimer’s and other conditions.
- • MyFitnessPal
It allows users to control both food intake and calorie expenditure. The application requests information such as the user’s goal (to lose, maintain or gain weight), level of physical activity, weight and height. This information is used to calculate your basal metabolic rate and determine how your food should be regulated. For those who want more detailed control, the platform even allows you to enter the exercises performed during the day.
- • Reminder to drink water
It is considered one of the best in the weight loss category, as it aims to remind you to drink plenty of water to stay hydrated. Helps calculate the daily volume of water consumption. All a person has to do is enter their weight and the app will show how much water their body needs.
- • RadarFit
It is considered one of the leading examples of successful fitness gamification in Brazil. After two product changes, the platform managed to adopt the instant rewards model. With each goal achieved, which must be recorded via photo, the user unlocks the next activity and receives virtual coins as a reward. Virtual coins received by completing tasks can be used by players to participate in leagues. In these contests, users compete against other app subscribers for real prizes, such as a Smart TV, JBL speaker, or even an iPhone.
- • Decathlon Fitness coach
It is the application offered by the Decathlon store to help with health care and the pursuit of fitness. It offers personalized and free training programs for activities such as running, walking, pilates, yoga, bodybuilding, among others. The app offers a wide variety of training programs, adapted to the individual needs of each user. Furthermore, it is possible to monitor performance over time and receive advice from specialists in each sport.
Based on these applications or program plans available for anyone to download, companies can build their own programs through a customized and manageable platform to encourage healthy habits in their customers and employees.
It’s worth mentioning that encouraging healthy habits can encompass various activities and attitudes.
Also consider some ideas like various physical exercises (walking, swimming, strokes, bodybuilding, yoga, crossfit etc.), healthy eating (with or without nutrition monitoring), sleep monitoring, outdoor group walks and much more.
If you want to implement this rewards ecosystem to encourage healthy habits in your company, conduct surveys with your employees to better understand their routines and thus be able to implement customized programs or plans.
Premiar has a platform with state-of-the-art technology so your company can build a personalized rewards program and encourage healthy habits in its employees, who are willing to adopt a healthier lifestyle.
Benefits of rewarding employees to encourage healthy habits
- 1) Decline in absenteeism
- 2) Greater retention of talent
- 3) Better productivity
- 4) Improvement of the company climate
To encourage healthy habits in your employees, offer rewards through prizes and benefits.
It has already been proven that a team of healthy employees produces better and presents better results thanks to the motivation generated by healthy habits.
20% of employees can increase their productivity by eating a healthy diet, according to data from the World Health Organization (WHO).
Per WHO, at least 150 to 300 minutes of moderate to vigorous aerobic activity per week is required for adults, including those with chronic illnesses or disabilities.
A company that takes care of the physical and mental health of its employees, providing well-being and quality of life, obtains greater visibility, adds value to its Employer Branding strategies and improves talent retention.
This article was primarily written for the blog by Premiar, a digital rewards and rewards platform, a partner company of Homework.
Vinicius Ricarte is CEO ofreward
a cloud-based SaaS platform for incentive, rewards and recognition solutions.
Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.