Where do you want to go? The importance of creating a personal brand

Make a plan, know yourself, be clear about your career direction

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Have you ever asked yourself this question in your life? Many professionals find themselves completely lost in the direction of their career and end up going anywhere, doing tasks or occupying positions that leave them completely frustrated.

Therefore, it is very important to keep in mind the destination you want to reach so that you can plan and train for it. Remembering that you need to invest in your personal brand before anything else.

For a long time in my career I believed that joining a big company was enough to be happy professionally. I proudly wore the name of the organization. I became a promoter of other people’s brands and forgot about my own.

I wasn’t satisfied and I ended up blaming everything on others and never on my choices, precisely because I didn’t know the direction to follow and I wasn’t even worried about finding out. I started to become a “survivor”.

I hadn’t planned my next steps and several questions surrounded my head.

By investing in thinking more about yourself and your identity, it becomes easier to understand your motivations, aspirations, areas of improvement, strengths, and what legacy you want to leave wherever you go.

Based on this premise, imagine yourself as a product for sale. What distinguishes it from many other products? Every individual is unique and has his own particularities. So, how you tell your story makes a difference.

According to Peter Montoya and Tim Vanderhey, authors of the book – The Brand Called You, there are some points you need to know:

1. Building a brand takes time

Watch the journey of Oprah Winfrei, before becoming a global media icon, she spent years starring on a talk show and building her image in the eyes of the public.

2. Brands grow organically

This growth passes through the credibility and trust that is built through relationships and the consistency of what those behind the brand transmit.

3. Brands are not rational

Brands deal with emotions. It is necessary to take into account the irrational nature of our decisions when building your MP.

4. Brands require absolute commitment

You have to show up, be persistent and constant. There is no magic formula, but rather a lot of work and strategy.

5. Brands always have an impact

Depending on how you position yourself, these effects can be positive or negative. So how do you want to be perceived?

Finally, as Lolly Daskal, author of Leadership Gap, says: “Your brand is your message.”

Make a plan, know yourself, be clear about your career direction, and echo your message further and further.

Aline Sousa

She is a headhunter, HR consultant, career mentor, university professor and LinkedIn Top Voices.

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.