Understand how artificial intelligence is also applied in the fitness market

The fitness market is competitive, constantly evolving and has shown a lot of potential post-pandemic

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The great demand for tools based on Artificial Intelligence, although recent, shows us the impact they have as operational facilitators for different segments. Many programs, despite being in their embryonic state, are already in circulation and constantly evolving.

As these solutions are used and tested, we realize their high level of applicability, whether to generate text, images or even to assist in research in record time.

The fact is that artificial intelligence has come to facilitate the universe of all activities and the fitness segment is no different. Managers of these companies already encounter a number of needs that can be facilitated through the use of artificial intelligence, such as the application of technology to support the analysis of student performance and the development of digital marketing actions, which a sometimes represents a challenge in this segment context.

With technological advances, such as 5G and the spread of the Internet of Things (IoT), it will be common in the future to see artificial intelligence applied in different everyday contexts, such as in smart watches. These accessories collect numerous data on the performance of those who practice physical activity, such as heart rate and distance travelled.

If an AI system is applied to these tools, for example, the intelligence will be able, through data analysis, to support the work of professionals with relevant reports for the personalization of training.

Possibility of practical use

Not only is physical activity monitoring a feasible possibility through wearable devices, but also nutritional monitoring, since accessories are integrally present in everyday life, collecting data relating to the user’s habits and preferences.

In the scenario of technological advancement, it is a mistake to think that the work of nutrition professionals and trainers will be replaced, since the interaction between system and specialists can provide the perfect synergy to obtain the best results for the patient or student, also optimizing multiple processes in these segments.

Another aspect that can be optimized and which has been seen as a trend in our market for some time now is gamification, especially from a management point of view.

Collecting and accessing data provided by AI can generate assertive suggestions for developing campaigns that, when included in the business, begin to generate greater interaction between the student and the gym, teachers and other training colleagues .

Need for qualified professionals

However, it is a fact that the best path to take for the evolution of AI in this market as in any other is through the study and analysis of qualified professionals inserted in the fitness universe and connected to the daily challenges of segment. It is still necessary to take into account the fact that, as mentioned previously, technology, whether based on artificial intelligence or not, does not replace the role of the professional, since each student and each company has its specific needs, but rather to be an important ally towards the set objectives.

All these points mentioned will have positive effects on the market, so managers who are aware and who try to adopt artificial intelligence as an ally for the development of solutions will emerge without a shadow of a doubt. And this is precisely why it is important to pay attention to the possibilities that AI offers and invest in its development to make the most of the benefits that can be provided.

The fitness market is extremely competitive, constantly evolving and has shown a lot of potential, especially after the difficult years of the pandemic.

According to the International Health, Racquet & Sportsclub Association (IHRSA), the industry began to show signs of recovery in 2022, when the segment grew 18.02% more than in 2019 and 28.18% more than to 2021.

The national scenario is also promising, since the same survey showed that in Brazil the market mobilizes around R$8 billion per year, with around 32 thousand factories.

As we can see, there is very fertile ground for AI solutions to be developed and adequately tested, as a way not only to optimize the lives of those working in the world of fitness, but also to bring end consumers closer and transform their experience as a whole.

Anderson Cichon is co-founder and CTO of Tecnofit, a management platform focused on the fitness and wellness segment.

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.