So-called ‘speakeasy bars’ have become increasingly popular in cities such as Sao Paulo, Rio de Janeiro and Curitiba; understand why
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When we think of bars and nightclubs, it’s easy to imagine crowded, bright and energetic places, especially here in Brazil, where we have an impressive variety of bar types. However, there is a special kind of venue that defies these expectations and continues to fascinate cocktail and culture lovers today. We’re talking about the mysterious and the elegant clandestine bars.
The history of speakeasy bars
The history of speakeasy bars dates back to the dark years of Prohibition in the United States, which lasted from 1920 to 1933. During this period the sale of alcohol was illegal, but the thirst for alcoholic beverages and entertainment persisted. Thus “speakeasy” were born, secret and discreet places where people could take refuge from police surveillance and enjoy craft cocktails, good food and live music.
Why are they still successful?
Today, the magic of speakeasy bars still enchants. But why do these secret and exclusive facilities remain so attractive, even decades after the end of Prohibition?
Unique atmosphere
Speakeasy bars are known for their unique atmosphere. Many of them maintain the decor and atmosphere of the Prohibition era, creating a feeling of time travel. Soft lights, period furniture and live musicians help recreate the authenticity of the era.
Craft cocktails
One of the hallmarks of speakeasies is their emphasis on craft cocktails. Bartenders are often masters at creating unique, personalized drinks, often using fresh ingredients and traditional techniques.
Exclusivity
The idea of accessing a secret location adds an element of exclusivity to the experience. Customers often need a password or hint to find the cafe, creating a sense of discovery and belonging.
Escape from reality
In an increasingly digital and fast-paced world, speakeasy bars offer an escape from reality. They are peaceful havens where people can relax, unwind and enjoy deep conversations.
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The speakeasies in Brazil
Although speakeasy bars originated in the United States, they have also won hearts in Brazil. Cities such as Sao Paulo, Rio de Janeiro and Curitiba are now home to dozens of these elegant and discreet establishments.
The Brazilian adaptation of speakeasies often incorporates elements of local culture, such as Brazilian music and regional ingredients into cocktails. This creates a unique fusion between Prohibition-era nostalgia and Brazil’s rich culinary heritage.
Speakeasy bar options in Sao Paulo
In Sao Paulo you can find a wide variety of these hidden bars, some good examples are: Bar Iscondido, Cold room, Bar dos Arcos, Cava Bar AND SubAstor. These are great options for you to better understand how this type of structure works.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
