The DPSP Group won the Best Pharmaceutical Retail award in the Marcas Mais ranking for the fourth time, consolidating its successful trajectory in customer health care.
Formed by the brands Drogarias Pacheco and Drogaria São Paulo, the DPSP Group leads, for the fourth time, the Marcas Mais ranking in the pharmaceutical retail segment. Performed by Estadaothe awards reveal which are the most captivating brands that win over consumers the most.
The company, which is also the vice leader of pharmaceutical retailing in Brazil, is also positioned, according to the Brazilian Society of Retail and Consumer Affairs, as one of the 15 largest retailers in the country.
These are just some of the various institutional awards and recognitions that DPSP has received in recent years, testifying to the success of its mission to offer the best customer experience, through investments in technology, innovations and a personalized and humanized service.
The most loved by customers
The service concept that always puts the consumer first, both in physical stores and on digital channels, allows the DPSP Group pharmacies to take care of people’s well-being and health at all times. AS? Offer products and services in a true healthcare hub available 24 hours a day and accessible from anywhere.
Consumers, of course, love all this. It is no coincidence that the Group was rated by its customers with a Net Promoter Score (NPS) of over 91 points. Furthermore, the brands have won the titles of most loved in Sao Paulo (al See SP) and Rio de Janeiro (al See RJ).
This success also has repercussions on sales. Thousands of customers visit the stores of all the Group’s sales channels every month.
Growth across the country
And the company continues to increasingly focus on excellent service inside and outside the store. To this end it makes continuous investments in the expansion and improvement and expansion of its fleet, technology, people and processes. Hence its exponential growth: this year alone, over 130 stores will be delivered by December.
The Group currently has 1,503 stores across the country, including 954 Drogaria São Paulo and 549 Drogarias Pacheco. They are physically present in 9 states (SP, RJ, MG, ES, GO, PR, MT, BA and PE), as well as the Federal District. In São Paulo alone, Drogaria São Paulo has 846 stores.
All units are supplied by 6 Distribution Centers which, spread throughout Brazil, undergo constant improvements and expansions, optimizing the entire sales dynamic.
Excellence in service, quality, availability and a relationship completely dedicated to consumers. All this means that the Group has a base of over 45 million total customers.
Optimization of stores and product offerings
Furthermore, approximately 100 store renovations and relocations are underway, with the aim of gaining greater market relevance and efficiency in logistics, service and sales. For the consumer this means spaces that meet his needs and make the consumption experience complete.
Vaccines and diagnostic accessibility
Another important point of this successful journey is the gigantic vaccine offering offered by the brands. There are currently more than 230 vaccination centers in 85 municipalities. The shops, for example, are the ones that carry out the highest number of vaccinations against Herpes Zoster in Brazil.
The Group also has 300 units for carrying out clinical analyzes in 111 municipalities, always guaranteeing quality and diagnostic accessibility to the population.
Multi-channel sales growth
The use of omnichannel strategy, an approach that ensures a unified and consistent brand experience both in physical stores and on applications and websites, has led the company’s digital channels to reach the threshold of R$ 1 billion in sales .
Another difference that makes the operations of websites/e-commerce, telesales and apps successful is the area of Information Technology. This area has achieved increasingly excellent results bigger in all customer relationship processes. Proof of this is that the DPSP Group is among the 100 companies that most innovate in the use of IT, according to the ranking published by IT Mídia. In fact, it is the only pharmaceutical retail company in this ranking.
Unique service and honest prices
The service, both at Drogarias Pacheco and Drogaria São Paulo, is always welcoming, friendly and helpful, both when the customer needs help purchasing a moisturizer or even in your most difficult moment, when you are looking for technical support to understand how to proceed with the treatment you are starting when you discover you have a pathology.
It is worth pointing out that physical and digital stores always offer quality products and fair prices. This also applies to special medications. Furthermore, exclusive benefits are offered to all consumers.
Be careful with employees
For the entire operation to be successful, it is clear that the Group invests in one of its main pillars: people. Starting from the belief that education transforms life.
The satisfaction of its more than 27 thousand employees reinforces the certification received as one of the 10 best retail companies to work for in Brazil, with the renewal of the Great Place to Work seal for the 3rd consecutive year.
For a better and more sustainable world
ESG actions represent an important differentiator throughout the company’s journey, one of which was the collection of 80 tonnes of expired medicines and packaging, with disposal in our stores in 2022.
Its brands’ social actions also ensured that over 80 tonnes of clothing was raised in this year’s Clothing Campaign, in partnership with the Salvation Army. Among these social initiatives, we also note the donation of over 450 bags of blood by employees to transfusion centers and the voluntary participation of over 4 thousand in the Group Assistance Programme.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
