Brands draw attention to the LGBTQIA + theme on the runways

Brands draw attention to the LGBTQIA + theme on the runways


Inclusion and the breaking of prejudices have gained importance in recent major events

The last São Paulo Fashion Week had a common theme in almost all the fashion shows: the inclusion and presence on and off the catwalks of people from the LGBTQIA + community, be they drag, trans, gay, bi, lesbian, transvestite. The event, among other things, ended on June 4, with the Isaac Silva fashion show, which paid tribute to the drag that Marcia Pantera, with her presence at the beginning and end of the presentation and a huge rainbow flag being waved.





Brands draw attention to the LGBTQIA + theme on the runways

In addition to Isaac, several other brands have taken up the theme. Among them, Walério Araújo, LED, Ponto Firme, Silvério, Bold Strap. And the subject arrived in the clothes themselves, in the phrases, like the t-shirt worn by Gil do Vigor in the LED fashion show, but also in the models, in the embellishments, in the people crossing the catwalk or even in the production of the collection. The Ponto Firme Project, for example, in addition to prisoners, ex-prisoners and refugees, also called trans people to make the crochet pieces presented. Isaac Silva’s collection was also made by trans men and women.




Fixed point

Fashion, in fact, as a representation of the individuality of each person within the network formed by plurality, is always an instrument capable of transforming and representing the cultural moment of society. And the brands demonstrated it well in the shows of the 53rd edition of SPFW. In the video below, see some images that represent this moment of inclusion and breaking of the prejudices that fashion has provided.

Source: Terra

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