New tablecasts, exclusive videos for social networks and a community on WhatsApp, as well as names like André Mantovanni and João Bidu
OR Earth It has been a reference for many years when it comes to horoscopes and astrology. And to continue providing quality content, the editorial brand Earth Horoscope Since March it has presented a new team of editorialists with astrologers André Mantovanni and João Bidu. Another novelty of the period is the new visual identity of the vertical and special programming which will contain podcasts, weekly videos for social networks, mesacasts and a monthly live broadcast.
Terra Horóscopo already has a place in the memory of the Brazilian public, which makes the vertical an authority in the segment. This year Terra will permanently bring astrologer André Mantovanni to strengthen the vehicle’s editorial team. With a vast repertoire of knowledge in tarot, gypsy decks, astrology, numerology and other sciences, André comes to Earth after appearing in several Brazilian television programs.
The astrologer, already a partner of Terra, will produce content in different formats. In addition to the monthly live broadcasts that tell about the sky of each month, the forecasts for each sign and the live interaction with the public, Mantovanni will also present a tablecast with guests and special themes related to the universe and mystical behavior. The tarot player will also produce exclusive weekly videos for social media, always focusing on current topics.
“I am very happy with the invitation to join Terra, as it is a portal that has always been serious and very committed to its audience. This partnership comes at a time of renewal for Terra and for my professional path. After many years on TV, the time has come to talk about astrology, self-knowledge and spirituality to a new audience and in new formats. I’m sure we will do a beautiful job and that it will make a difference in the world and in the lives of thousands of people. people,” said the astrologer.
Exclusive partnership
Terra has also entered into an exclusive partnership with João Bidu, one of the most respected names by the general public and recognized as Brazil’s most beloved astrologer. With 34 years of experience in the sector, João strengthens his partnership with Terra and starts subscribing to daily, weekly and monthly forecasts of the zodiac signs. Furthermore, the public who follows Terra on the main audio platforms will have access to an exclusive weekly podcast with the zodiac sign predictions made by Bidu.
“With emotion and awareness of the great responsibility, I received the invitation from Terra, one of the largest content portals in the country, to subscribe to your horoscope from now on. I hope to create the same connection with the millions of followers of Land that I have always had on the radio, in magazines and on my website. Let’s move forward, because the astrological year 2024 has already begun and Saturn, the ruler of the year, has many lessons to teach us. A kiss, a big hug , health and luck,” Bidu said.
The successful partnership between Terra and Personare, one of the largest self-knowledge services and content portals in Brazil, focusing on astral charts, mental health, meditation, self-care and much more, will continue in the coming months.
New logo
Terra’s Vida e Estilo imprint, which covers the Horóscopo vertical, is second in the Comscore rankings, according to the Jan. 24 report, with more than 20 million users. Thinking of maintaining this good result and keeping an eye on market trends, Terra’s product and technology teams promoted a redesign of Terra Horóscopo.
The revitalization brought a new logo with colors and elements that refer to spirituality, harmony, balance and vitality. A combination of the shapes of the moon and stars was created, which symbolize the mystical essence of the horoscope and represent the fundamental cycles and phases in astrology.
“We believe in the strength of Terra Horóscopo and, for this reason, we have chosen partners already close to the topic and to our audience. From March onwards, the public can expect lots of news and exclusive content from our vertical”, concluded Cláudia Caliente, director of Earth.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
