The company consolidates itself as one of the major sponsors of culture in the country
In 1995 the film Carlota Joaquina, Princess of Brazil was released. Sponsored by Petrobras, the film marked the revival of national cinema, which has grown significantly since then. A great new moment is now opening up not only for cinema, but for the entire cultural industry. Since 2023, Petrobras has reaffirmed its commitment and reshaped its sponsorship program, incorporating new lines of action and strengthening its role as one of the largest supporters of national culture. In February the company issued the largest public selection notice in history. The 2024 edition of the selection will allocate the extraordinary sum of R$ 250 million to sponsor cultural projects with actions aimed at strengthening the promotion of diversity, inclusion and the creative economy in all regions of the country.
Petrobras began its activities in the cultural sector in 1982, marking more than four decades of continuous support. Since launching the first public notice for project selection, the company has been a pioneer in providing broad access and transparency in choosing sponsorships, a model now widely adopted by other companies. The Petrobras Cultural Program grew with the aim of supporting the development of Brazilian culture, recognizing its importance in preserving national identity, encouraging diversity and multiple contributions to society.
The cultural journey: 42 years of commitment
Investing in culture is part of a just energy transition
In 2023, the program has incorporated dozens of projects, ensuring that the energy of culture reaches all states of Brazil. Featured projects include collaborations with Theatro Municipal do Rio de Janeiro, Favelinha em Ação, Focus Cia de Dança, CCSP (Centro Cultural São Paulo), Abdias Nascimento Exhibition at Instituto Inhotim, MAM Rio, among others. These initiatives cover a wide range of cultural expressions, from animations to musical performances, highlighting the diversity and vitality of Brazilian culture.
Furthermore, new projects and partnerships taken up by the company, such as Sessão Vitrine Petrobras, Festival Psica em Belém, Grupo Galpão, Bienal do Livro de Pernambuco, Circulação Grupo Barbatuques 25 anos, Festival de Cinema de Vitória and many others demonstrate Petrobras’ commitment to promote culture in different ways and in different corners of the country.
Cultural connections: music, cinema, theater and beyond
In addition to sponsoring renowned events and exhibitions, Petrobras maintains long-lasting partnerships that have become cultural landmarks in Brazil. The Petrobras Symphony Orchestra has been sponsored by the company for 35 years, consolidating itself as one of the most renowned in the country. With an innovative management model, the instrumentalists themselves define the administrative project, contributing to its exceptional reputation among Latin American musical ensembles.
The Museum of Modern Art (MAM) also benefits from the “Saturdays at MAM Petrobras” program, offering a series of presentations, workshops and free art meetings in the outdoor area of the museum. This initiative not only reveals the diversity of artistic practices and languages in Rio de Janeiro, but also explores public space as a place of meeting and access to culture.
The “Petrobras Showcase Session” stands out as an important platform to encourage national cinema. Launching a new national film every month in theaters in 20 Brazilian cities, this project offers not only accessible entertainment, but also complementary activities, such as debates and sessions with directors, promoting new Brazilian cinema.
In addition to the projects already underway, Petrobras is preparing to sign new partnerships that promise to further enrich the Brazilian cultural scene. Projects such as the musical “Rio Up Hill”, the events “Porto Alegre em Cena”, “Circuito Aretê”, the show “Cora do Rio Vermelho”, the series “Sankofa – A África que Habita o Brasil”, the “Cinema em Movimento – Circuito Universitário”, “Festival de cinema da Fronteira” and “JAM no MAM-BA” are about to become an integral part of Petrobras’ ongoing commitment to Brazilian culture.
Investments in new projects
Finally, in an extraordinary evening at the Museum of Modern Art (MAM) in Rio de Janeiro in February this year, Petrobras wrote a new chapter in its relationship with national culture. In an event attended by the country’s highest representatives, including the President of the Republic, Luiz Inácio Lula da Silva, the President of Petrobras, Jean Paul Prates, and the Minister of Culture, Margareth Menezes, the project was inaugurated Petrobras cultural public selection – New Axes.
This announcement wasn’t just another social event; it represented a solid and significant commitment by Petrobras to Brazilian culture.
The warning Petrobras Cultural – New Axes has been carefully crafted to encompass a wide range of cultural and artistic expressions. With four main axes – “Production and distribution”, “Icons of Brazilian culture”, “Cinema and digital culture” and “Festivals and popular celebrations” –, the selection aims to support projects that incorporate elements of Brazilianness and promote cultural diversity in Worldwide. Village.
One of the most important aspects of this Communication is its inclusive and decentralized approach. Recognize regional disparities in the financing of cultural projects. Furthermore, each Brazilian state will be the location where activities will take place for at least two selected projects, ensuring a more equitable distribution of resources.
Another important initiative is the reservation of 25% of vacancies for projects that consider and promote diversity, including women, blacks, indigenous people, LGBTQIAPN+, people with disabilities and other groups historically underrepresented in society. This measure reflects Petrobras’ commitment to promoting inclusion and equal opportunities in the Brazilian cultural industry.
In addition to promoting diversity, the selection also aims to boost the country’s creative economy. The selected projects must include actions that encourage cultural entrepreneurship, the development of intellectual capital and environmental sustainability. This approach aims not only to strengthen the cultural sector, but also to contribute to economic growth and social inclusion across Brazil.
Registrations to Petrobras cultural public selection – New Axes they are open until April 8th and can be carried out exclusively online. Projects of various kinds can be subjected to evaluation, from cultural programming to film production. Petrobras invites legal entities with a valid CNPJ, of cultural character, both for-profit and non-profit, to participate in this historical milestone in the promotion of Brazilian culture.
Culture, for Petrobras, is more than an artistic expression; It is a powerful lever for the country’s development. The research reveals that every real invested in supporting culture generates a return of R$ 1.59 for the economy, highlighting the positive impact of this initiative not only on the cultural sector, but also on Brazil’s economic and social prosperity. Petrobras, which leads the fair energy transition in Brazil, knows that this is an inclusive process that leaves no one behind. And culture is part of this movement.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
