The agency focuses on Italian for the Easter egg campaign
The Italian Antitrust has opened a new investigation against digital influencer Chiara Ferragni for the company’s Easter egg charity campaign “Dolci Preziosi”, conducted in 2021 and 2022.
According to the president of the Antitrust, Roberto Rustichelli, the businesswoman was once again in the agency’s sights for an irregularity “similar” to the “Porta di Pandoro” scandal, in which she was accused of commercial negligence.
In this case, while the advertising suggested that the proceeds from the sale of the sweet, produced by Balocco, would be donated to the Regina Margherita Hospital in Turin, in reality the company made a one-off donation of 50 thousand euros before of the campaign.
Speaking on “Cinque Minuti” and “Porta a Porta”, Rustichelli added that the new investigation was opened in January after receiving “three reports that highlighted critical issues”.
“The hypothesis under which we are proceeding is the same as an unfair commercial practice with possible false information.
We are analyzing all the documentation acquired and the deadline to close the process is June 14, but we will see the outcome of the case”, said the Antitrust manager.
Codacons, the Italian consumer rights association, confirmed that the investigation began after a formal complaint lodged by the body.
He reported that Ferragni earned at least 1.2 million euros, but the influencer donated only 36 thousand euros to the charity project “I Bambini delle Fate”. .
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
