The 1960s supermarket is the protagonist of Milan Design Week

A functional reinterpretation has been installed in the ‘La Rinascente’ gallery

In the midst of Milan Design Week, the main department store in Italy’s financial capital, ‘La Rinascente’, has received a re-imagining of a 1960s supermarket, up and running.

Designed by the iconic Seletti furniture store, on the -1 floor of the gallery, the Seletti market presents the “best sellers” of the Seletti catalog on the shelves, as well as “fake” products to complete the installation.

Rinascente has also come to life more and more with decorations, capsule collections and collaborations with the most important international brands in the sector.

In the window, the Valextra brand presents “Assoluto”, a capsule collection made using the sustainable Econyl fabric, produced from waste.

With the “Lights On!” project, until May 6, the sixth floor has an exhibition space entirely dedicated to excellent products and brands in the lighting field.

Finally, iconic design brands such as Fish Design, Flos, Kartell, Moleskine, Niko June, Qeeboo and Seletti have “dyed” some of their iconic pieces with one of the fashion colors of the year, Klein Blue. .

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.