Artificial intelligence offers new opportunities for the tourism sector

While seen as a threat to traditional work, AI is opening the door to richer experiences

Tourism dynamics are undergoing a transformation driven by the growing adoption of Artificial Intelligence (AI). While some see this trend as a threat to professional stability, others see it as an opportunity for empowerment for workers in the industry.

According to Alexandre Rodrigues, manager, CEO and co-founder of Wizzian AI platform that offers suggestions for personalized destinations and unique itineraries for each traveler, with suggestions for flights, accommodations and tours that speed up and enrich travel experiences, there are fears that the automation of routine activities, such as check-in at hotels and basic customer service, can reduce the demand for human labor.

“This prospect raises legitimate concerns. However, it is essential to adopt a broader vision,” she reveals.

The expert believes that instead of seeing artificial intelligence as a threat, people could perceive it as a tool that complements and expands human capabilities.

“By automating operational tasks, tourism professionals can focus on offering more personalized and engaging experiences for travelers, providing greater satisfaction to tourists,” he points out.

According to Rodrigues, an AI-assisted travel agent can offer accurate recommendations tailored to individual customer preferences.

“Meanwhile, a tour guide with immediate access to detailed destination information can enrich the visitor experience with engaging narratives and exclusive information,” he reports.

Give value to connections

While AI can optimize processes and provide personalization, it is critical to recognize that the true essence of tourism lies in human connection.

“Empathy, cultural understanding and personal touch are irreplaceable elements that enrich travellers’ experiences,” he says.

Therefore, instead of competing with AI, tourism professionals have the opportunity to collaborate with it. “Strategically integrating technology can free up time and resources to further strengthen the human aspects of the industry, adding value to interactions with tourists,” she points out.

Adaptation as the key to the future

The impact of AI on tourism is not limited to a discussion between threat and opportunity. While some jobs may be automated, new opportunities will emerge and existing roles will be transformed.

For Alexandre the key to success is adaptation. “Tourism professionals must embrace technology, recognizing it as a tool that can enhance their skills and improve their ability to offer memorable experiences to travellers,” he reveals.

The future landscape of AI-based tourism is full of possibilities and opportunities.

“It’s up to us to decide how we view this evolution: as a threat that undermines our livelihoods or as an opportunity that broadens our professional horizons and drives innovation,” he says.

The founder and CEO of Wizzi believes that by taking a proactive and collaborative approach it is possible to shape a future where artificial intelligence and human skills work in harmony. “In this way it will be possible to enrich the traveler’s experience and strengthen the tourism industry as a whole,” he concludes.

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Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.