‘The Craziest Generation’: Sunnei Celebrates 10 Years of Casting Older Models

Last Friday, the 23rd, during the Milan fashion week, the markTHE I turned 10 and I’m thinking about birthdays. The founders Loris Messina and Simone Rizzo They thought about how to make the brand interesting over time. Considering the “fashion brand of the craziest generation in Italy”the Italian brand manages to win the hearts of the population with its youthful trends.

The idea of ​​the presentation was to bring a casting of models made up of elderly people, on average 70 year olds. Undeniably, the youthful pieces were worn by people who had many birthdays. Thinking about the fashion cycle, when something new appears, we call the trend young. And after losing its charm and stopping working as a trend, it is now considered something old.

However, in an interview with the Fashion Network website, founder Loris Messina reported: “After 10 years in this industry we feel like we are living much longer, like a long life. In this decade our fashion has grown and evolved with us. We choose the same type of fusion diverse and multicultural that has distinguished us from the beginning, but simply with models from a different era. The idea was to celebrate the passage of time.”

As well as bringing its futuristic graphic design, with present shapes and geometries. They paraded wearing printed second skins, tailored pieces with a more sporty focus and some with more surprising elements, for example, in brighter colours. Everything was designed to look as natural as possible, making it clear that these are not clothes made for other generations, but that anyone can maintain this style.

It was a great victory for the brand that managed to bring a balance that will remain in the coming decades.

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.