Discover the factors that influence decision making

Brain regions, emotions and social pressure can influence our choices

The decisions we make every day, from the simplest ones, such as what to eat for breakfast, to the more complex ones, such as changing jobs or choosing an election candidate, are deeply interconnected with brain and emotional processes.

The brain processes a large amount of information, evaluating past experiences, future expectations and contextual factors to make each decision. Furthermore, emotions play a central role, influencing how we perceive risks, benefits and consequences.

According to psychiatrist Dr. Jéssica Martani, a specialist in human behavior and mental health, understanding how the brain acts in these moments is fundamental to understanding why, sometimes, we make quick and precise decisions, while in other situations we are consumed by indecision.

“The decision-making process involves several regions of the brainthe prefrontal cortex being the main one responsible for evaluating options and anticipating the consequences of each choice”, she explains. According to her, this process, however, is not entirely rational. “The limbic system, which controls emotions, also carries out a significant role, influencing our decisions based on past experiences, fears and desires.”

Interference of emotions in the decision-making process

Emotions play an essential role in decision making. “Contrary to what many people think, emotions are not the ‘enemy’ of reason. They are crucial for us to make more agile and appropriate decisions in certain contexts,” he says. “For example, when we are faced with a dangerous situation, fear can help us make quicker decisions and protect our lives.”

However, emotions can be an obstacle when we are unable to manage them properly. “High anxiety or irrational fear can lead to paralysis or hasty decisions,” warns the psychiatrist.

Rational thinking to make decisions

In addition to emotions, rationality also plays a role. “When we have time and resources, we tend to use rational thinking to make decisions,” explains Dr. Jéssica Martani. “Weigh the pros and cons, make mental lists of pros and cons, and weigh them possible consequences It’s part of this more deliberate process.

However, excessive analysis can lead to so-called “analysis paralysis”, in which the individual ends up unable to decide due to an excess of options and information. “In these cases, the balance between reason and emotion is ideal,” he says.

External factors also have an impact

External factors, such as the environment and social pressure, can influence our decisions. “The environment we find ourselves in, our previous experiences and even the opinions of other people around us directly influence how we make decisions,” explains the doctor.

Dr. Jéssica Martani underlines the importance of being aware of these factors, so that you can make more informed decisions in line with your values ​​and goals. “Make decisions consciously requires self-knowledge and a clear understanding of what our priorities are. This can help mitigate external influence and make more authentic decisions,” he says.

Improve decision making

Some practices can help improve decision making. “Practices such as meditation and awareness can help develop greater self-awareness, allowing people to better identify and regulate their emotions during the decision-making process,” suggests Dr. Jéssica Martani.

He also recommends finding a balance between emotion and reason, recognizing that a completely rational decision will not always be the best one, just as a purely emotional decision can be harmful.

By Mayra Barreto Cinel

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.