Candy-inspired items boost beauty market

Aromas, flavors and emotional memory create emotional connection with the public

The world of desserts has long conquered people’s palates, but, more recently, it has also invaded the world of beauty. Innovative products such as blush with a gelatinous texture, shine Candy-flavored and bubblegum-scented body moisturizers are gaining popularity.

These creations not only awaken the senses, but combine experience, aromas and flavors with emotional memory, creating an emotional connection with the public. Thus, the combination of the sensorial pleasure of sweets and personal care transforms everyday life into an even more engaging and nostalgic experience.

Inspired by movement gourmetMeaning what, products with actives that are part of our diet, the trend pushes companies to rethink their formulas and the sensorial experience of cosmetics, transforming self-care into a unique moment of pleasure, happiness and satisfaction. One of the industry’s favorite compounds for awakening this sensation is chocolate.

Positive trend for the beauty market

According to Renata Canonici, CEO of Fenzza, who went viral on social media with the ChocoFun collection referring to chocolate sweets, she believes that people are looking for new products that offer more than just beauty. “It is a strategic opportunity to leverage this trend to stand out and attract consumers who appreciate not only the effectiveness of the formulations, but also the immersive experience they provide,” he explains.

This expectation is not surprising: the market for beauty in Brazil it surprised with positive numbers and is expected to grow by 580 billion dollars by 2027, according to the Brazilian Association of the Toiletries, Perfumery and Cosmetics Industry (Abihpec). The figure, which represents growth of 6% per year, places the sector at the highest level of surplus in the last ten years.

Importance of packaging

In addition to formulas that reflect the power of new generation consumption and the Internet, increasingly creative packaging has the task of accelerating purchases at the point of sale. “We opted for a design that highlights the chocolate in an attractive way, with visual elements that simulate the flow of candy to create an atmosphere feeling of pleasure from the first contact”, underlines Renata.

If chocolate is in the spotlight, imagine when the spotlight will reach other items on the confectionery menu? Certainly the beauty market only has something to gain.

By Carolina Cristina

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.