Six years ago, Alessandra Araújo started an unusual project by transforming the backyard of her farm into a catwalk for a unique fashion event, called “Fashion Week Rural”.
The 31-year-old influencer recently saw one of his videos reach more than 1.5 million views in just a few days. In the recording, Alexandra costumes created with natural materials collected in the rural area of Aparecida do Rio Negro, in Tocantins, parade.
With a loyal base of over 300 thousand followers Instagram, Alexandra He began to develop his creations using different leaves, dried grass, flowers and fabrics available.
Growth in networks
His talent for creating unique pieces with these elements earned him popularity on social media in 2023. His innovative approach caught the attention of the famous Paulo Borges and culminated in his debut at Sao Paulo Fashion Week in November same year, according to Vogue.
Check out this photo on Instagram
“I am extremely happy to see my rural fashion week getting global recognition,” said Alessandra, reflecting on the scope of her project that began as a simple joke. He also expressed his desire to officially participate in a fashion week, showcasing his authentic and sustainable creations.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
