Grand Plaza and the NGO Cabelegria have joined together in a solidarity action that will take place during Pink October. On October 19, the mall will host the NGO’s Mobile Wig Bank to collect hair donations. They will be made into wigs for patients undergoing cancer treatment.
Mobile wig bank
This initiative aims to bring together as many donors as possible, with particular attention to benefiting women and children undergoing cancer treatment. Furthermore, it seeks to raise public awareness of the importance of supporting this cause. The objective, moreover, is to increase donations and offer comfort and self-esteem to patients in such a delicate moment.
“With the annual increase in cancer cases in Brazil, we want, through this action, to promote awareness and inspire people to contribute to treatments, offering comfort to patients,” he explains Magda Martins, Marketing manager of the Gran Plaza.
The truck will be located in the main parking lot of the mall from 12:00 to 20:00. In the meantime, there will be two professionals on hand to provide supportive haircuts throughout the period.
Speaking of hairdresser
Cabelegria is an NGO that, in 10 years, has helped more than 14 thousand patients to make wigs. With three Wig Banks, the NGO offers free customized wigs to patients undergoing treatment. Currently Cabelegria has already received more than 420 thousand hair donations from various parts of Brazil and the world.
This started in 2013, as a simple gesture of solidarity from friends Mariana Robrahn and Mylene Duartehas become one of the largest hair collection organizations in Brazil. Throughout its history, the NGO has not only made and donated more than 14,000 wigs, but has also generated income for nine seamstresses and impacted the lives of thousands of people with its awareness campaigns.
And the mission doesn’t stop there. In addition to donating wigs, Cabelegria is committed to developing projects that aim to restore patients’ self-esteem, promote female empowerment, provide access to information, health and emotional well-being, as well as generate income opportunities.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
