From today, the 19th, on Snapchat offers an unprecedented experience for luxury fashion enthusiasts. Users will be able to personalize their Bitmoji with iconic pieces from the Prada and Miu Miu brands, combining style and technology in an innovative partnership.
Among the available models there are classics such as the “Small Galleria” bag, made of Saffiano leather, and the “Wander Bag” by Miu Miu. Additionally, users will be able to unlock sophisticated clothing items, such as Prada’s cashmere cardigan and “Re-Nylon” hat, or Miu Miu’s chino miniskirt and cropped knitwear.
As such, the new feature allows Snapchatters to express themselves with unique looks in several areas of the application, including Snap Profile, Snap Map, Lenses and Stickers.
“Integrating digital fashion on Snapchat reinforces our commitment to providing engaging and authentic experiences to our community, transforming luxury fashion into something accessible and fun,” she explains Marta FustéLATAM market leader at Snap Inc.
How to unlock looks
To purchase Prada and Miu Miu garments, simply access your Snapchat profile, click on the hanger icon and select the desired brand. Payment can be made via Apple Pay or Google Pay. Finally, it is also possible to unlock objects via Snapcode or the official Snapchat website dedicated to the partnership.
About Snap Inc
Snap Inc. is a technology company that believes in the power of the camera to improve the way people live and connect. Among its main products are Snapchat, Lens Studio (augmented reality platform) and AR glasses, Spectacles. Find out more at snap.com.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
