How to look 20 years younger: Giorgio Armani revealed his three secrets in one sentence

Fantastic diligence and talent allowed Armani to create a real fashion empire in a surprisingly short time: in 1975 he founded the Giorgio Armani brand, and by 2001 the businessman was already recognized as the most successful designer of Italian origin. Before the pandemic, Armani’s businesses had a net income of two billion dollars a year.

Giorgio was not born with a golden spoon in his mouth: his parents were modest people – his mother was a housewife, his father occupied an ordinary position in the administration of an Italian provincial town. Giorgio began his journey from the bottom: after the army, the young man got a job as an assistant in the Milanese department store Rinashente.

Armani changed women’s and men’s fashion. Thanks to him, business suits, which were more like armor, ceased to be heavy and square. Giorgio got rid of all the superfluous – threw off the massive shoulder pads, removed everything that was inserted between the lining and the front fabric, took the thinnest and lightest woolen fabrics as the basis.

Giorgio founded his own brand at the age of 40. Armani considered this age a wonderful stage in life: “At 40, people start to realize everything. To establish oneself in one’s way of thinking and perceiving everything, one needs time for experimentation,” explained the designer.

However, it was easy for Armani to love years past: everyone noticed that he looked 20 years younger than his peers. When Giorgio was asked how he made it, he usually replied that it was partly heredity, because when Giorgio’s mother turned 90, no one gave her more than 65.

But Armani also had his own secrets, which he called in one word – “self-discipline”. “Don’t stay up too late, don’t drink too much, don’t smoke. And also understand yourself and properly treat your inner self,” Giorgio said. Thus, the secret of Armani’s eternal youth is very simple – it is moderation multiplied by inner harmony.