Despite the return to face-to-face work in large companies, one of the trends continues to be hybrid work, says specialist Daniela Diniz; find out what the main bets are
The year 2025 marks five years since the start of the coronavirus pandemic. COVID-19a health crisis that has brought significant changes and impacted public relations Work. After this period, while some themes continue to be on the rise, others begin to lose steam in the business environment.
Daniela Diniz, specialist in the world of work and responsible for content and institutional relations of the Great People & Great Place to Work Ecosystem, shared the main trends for 2025 in the labor market, mainly in the area of people management.
See the expert bets below:
1. The return to the model of the person and the escape of talents
In the last two years the labor market has seen an easing of hybrid model AND 100% home office.. Multinationals and medium-sized companies have started to resume in-person activities. According to Daniela Diniz, although 2024 was characterized by numerous announcements of returning to office, the analysis of the pre- and post-pandemic time series highlights the important role that flexibility has assumed.
To reinforce this vision, the expert cites research from Great People & Great Place to Work. The study reveals that, in Brazil, most companies have adjusted their work regimes after the pandemic, but the hybrid model remains predominant.
- In large organizations (with more than 10 thousand employees), 55% adopt the hybrid format, while 40% work in person and only 5% remain remote.
2. It’s time to lead with less hierarchy and more collaboration
From Daniela Diniz’s point of view, leadership development and training are HR’s top priorities. For 2025, he highlights the need to create a new leadership mindset, less concerned with titles, positions and centralization of information.
THE network leadershipaccording to the expert, it is the opposite of the traditional hierarchical model. In this format, power concentrated in a few gives way to influence shared by many.
3. Mental health remains on the rise and the search for specialized professionals may increase
Strengthened by the pandemic, agendas involving mental health should continue to gain traction in the corporate world, attests Daniela Diniz. In recent years, important progress has marked this topic:
- The recognition of exhaustion as an occupational disease World Health Organization (WHO);
- The update of regulatory standard no. 1 (NR-1), which now requires companies to identify and manage psychosocial risks, such as work overload, lack of organizational support, moral harassment and excessive working hours.
The long-term discussion could also increase the demand for specialized professionals. As companies move to step up measures to reduce risks and losses, areas such as occupational health, occupational health and organizational wellbeing are taking on an increasingly strategic role, says Diniz.
4. AI won’t steal your job
The career path is becoming less linear and more unpredictable. Today, training as a psychologist or nursing technician does not guarantee permanence in these roles. In this scenario, the artificial intelligence will intensify the need for retraining of professionals and constant recycling in companies, underlines Daniela Diniz.
Instead of focusing on job descriptions (detailed job descriptions from HR), it will be increasingly important to prioritize skill descriptions (descriptions of skills developed through practice or training).
5. Will companies prioritize diversity and inclusion?
For Daniela Diniz the announcement of the end of Diversity and Inclusion (D&I) at companies like John Deere, Ford, and Boeing raises an important question: “Are we experiencing a setback in this agenda?” The answer, he says, is: “No.”
The expert believes that, by 2025, the approach to D&I will be more mature, with “less noise and more indicators”. The trend, in his opinion, is for less focus on marketing and more focus on the real impact of implementing diversity and inclusion.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
