The company wants to expand its offering to sports lovers
The Italian brand Macron, recognized in the sports sector, has announced its entry into the lifestyle segment.
The Emilia-Romagna company chose the Pitti Uomo fair, in Florence, northern Italy, to launch its “Clubhouse” collection, which features everyday clothing in high-tech, breathable and resistant fabrics.
The clothing includes men’s and women’s outerwear and coats, made of wool and neoprene, as well as elegant down jackets, garments which, according to the manufacturer, complete the athletes’ look after training or competition.
“Since last summer’s edition of Pitti Immagine Uomo we can say that we have officially entered the world of fashion with a collection capable of combining technical excellence and iconic Italian style”, states Gianluca Pavanello, CEO of Macron, also present at the edition of event in progress.
According to Pavanello, the brand felt the need to expand its offering to the sporting public.
“The goal is to further increase the community of people who share values with us such as the love of sport, beauty and the search for a unique style,” he said.
In 2024, Macron earned 222 million euros (R$1.3 billion), 80% of which came from abroad.
The company was founded in 1971 and is traditionally related to sports products for football, basketball, volleyball, rugby and others. .
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
