The research conducted from the ground Insights shows that sun protection is the most consumed beauty object in the hottest season of the year
Summer is time for the year when skin care and hair attract even more attention. According to the research conducted by Earth Insights71% of Brazilians say they use specific beauty products for protection during the hottest season of the year.
The data reveal that concern for health and appearance is increasing, especially in a period marked by exposure to the sun and high temperatures.
Women guide in the use of these articles: 79% of them said they consume specific beauty products in the summer, while among men there are 69%, also highlighting male care for personal care.
In the Midwest, three out of four people said they use specific products for the protection of skin and hair in summer, with the region with the highest index. The northern region, with 64%, is the one with fewer people consuming specific protective products this season.
Among the people who receive from 1 to 2 minimum wages, 72% said they had acquired these items, exceeding a percentage point of those with an income from 2 to 5 minimum wages and two percentage points to those they receive from 5 to 10 salaries. On the other hand, only 48% of those who earn over 10 minimum wages have responded to use specific protective products.
The survey also faced the beauty products that people usually consume in the summer and the sun protection has succeeded from the list. I wait:
- Solar projection: 35%
- Moisturizing: 27%
- Lip Protector: 18%
- UV hair products: 13%
- Other: 7%
Summer Summer Research
THE Earth Insights In December 2024, he conducted a survey on Summer consumption habits. The survey offers a sampling of 1,854 users who responded via mobile platform and follows the research standards of IBGE (Brazilian Institute of Geography and Statistics).
The sample had 56% of men, 32% of women, 8% identify in another way and 4% preferred not to respond. About two thirds of the interviewees are up to 34 years: 34% are between 16 and 24 years old, 33% between 25 and 34, 19% are 35-44 years old, 10% are between 45 and 59 years old And 5 % is 60 years old or more.
On income, 55% of interviewees said they earn up to 2 minimum wages, 30% from 3 to 5 minimum wages, 13% from 5 to 10 minimum wages and 3% receive above 10 minimum wages.
* Earth Summer is an offer of Bluefit, Amazon.com.br, Sabesp and Arno.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
