The US brand Brooklin Brooklin leads the list of the most sought after products on the Internet in the last quarter of 2024, according to a Lyst ranking, which every three months publishes Lyst Index, with brands and other products sought in fashion. The product, which has become viral in Tik Tok, depending on the size, It costs $ 2,168 (the smallest model), on the Coach website in Brazil; At $ 7,427, the great model, in the Farfetch online store. In the same survey, Miu Miu was the first of the “most in vogue” brands in the quarter.
The Brooklyn bag is made of granulated or suede leather, was launched in the summer of 2024 in the northern hemisphere and was also the first place on the list released in the third semester of the years spent by Lyst. Among the famous who joined the simple and minimalist design of the accessory, but efficient for practicality, there is the Bella Hadid model.
The site published the relationship with the 10 most sought after products and the highest brands among consumers globally. The formula behind Lyst Index, according to the site, takes into account the behavior of the 200 million Lyst annual consumers, including the surveys inside and outside the platform, the views and sales of the product. To trace the research temperature of the brand and the product, the formula also incorporates the mentions of social media, the activity and statistics of involvement all over the world for a period of three months.
The other products listed in the ranking are the UGG minimum boots (2nd); Miu Miu’s Flexce jacket (3rd); The coach Cherry Bag Pendant (4th); The cashmere sweater cos (5 °); The wardrobe in New York turned to Blazer Blazer (6th); The Retro 2000 Nupset jacket of Skims X the North Face (7th); Charlotte Simone’s Coat (8th); The Cardigan Brand & Daughter (9th); And the Massimo Dytty (10th) Mocasim Penny brand.
Among the analyzes of the Lyst platform there is the fact that consumers, in particular of Generation Z, are looking for an elegant and clean design in all the price ranges, following the trend that has arrived the “quiet luxury” or a discreet luxury . The site provides the cashmere sweater of the COS brand, minimalist line that belongs to the H&M group, inspired by the piece of the luxury brand The Row. Next to this minimalism, the platform indicates a 77% increase in bags for bags, objects that give a personalized touch to the pieces. So coach’s Cherry accessory is in fourth place.
Warmer signs
According to Lyst Index, 2024 was the year of Miu Miu. The brand won the first place in three of the last four quarters ( Clearlled only by Loewe in Q2 ). Even the twin brand of Prada has remained among the first 3 all year round, while Saint Laurent has constantly increasing among the first 5. “In the meantime, the rest of the table continues to mix while the fashion fans revalue the value of the Luxury brands and (re) discover more convenient brands and trends, “wrote the platform. This quarter of the second quarter appeared new members of the Top 10: Ugg and Cos.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
