Clean label: what is the meaning and why you should pay attention to it

Clean label: what is the meaning and why you should pay attention to it





“Clean Label” is a term used to describe products with lists of shorter and more understandable ingredients without artificial additives, synthetic preservatives, artificial dyes and other controversial chemical components.

According to Dr. Nutrologologist Isola Prado, director of the Brazilian association of Nutrology (Abran), the idea is to offer more natural foods, using known ingredients of consumer and often associated with a healthier nutritional profile.

“In general, the concept of” clean label “can be positive, as it can encourage transparency in the food sector and reduce useless chemical use. However, it is not a seal regulated by the official bodies, which opens up space for marketing strategies Fuorviante, “explains the professional.

The doctor underlines that a product labeled with “clean label” is not necessarily healthier, as it can still contain excess sugar, excess saturated fats and high calories.

“The ideal is to read the list of ingredients: the shorter and most recognizable objects (such as flour, eggs, milk, olive oil), better and artificial dyes, can be a good criterion for identifying more natural products”, recommends .

Source: Terra

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