Heineken joins the episode of the special program of Bruno Gagliaso and Giovanna Ewbank

Heineken joins the episode of the special program of Bruno Gagliaso and Giovanna Ewbank


With Gabz and Jaffar Bambrra of the guests, the couples spoke of unexpected moments, routines, meetings and more in Heineken®, the most loved beer in the country, for the fourth consecutive year according to the data of Kantar Insights of Brazil*, announces a special return episode presented by the host Giovanna Ewbank and the […]

With Gabz and Jaffar Bambrra of the guests, the couples spoke of unexpected moments, routines, meetings and more




Heineken®, the most beloved beer in the country, for the fourth consecutive year according to the data of Kantar Insights of Brazil*, announces a special episode returning from Surbaum, an interview program presented by the host Giovanna Ewbank and the actor Bruno Gagliano. The episode available Tuesday (15) is available on the couple’s channel.

In the episode, Bruno and Giovanna speak of new experiences with the couple Jaffar and Gabz. “The good thing is to discover the unexpected, right?” It is one of the speeches of Gio to present the theme of the time. The chapter is part of Heineken’s global bar campaign. With the motto it could be time to go out with other bars, the brand wants to encourage the Brazilians to open up to other factories and experiences, because, as the campaign says, more bars are known, more rewarding becomes social life.

Another new version of Heineken

By composing the bar campaign of the bar, Heineken recently launched the Hei app, both created by Lepub São Paulo and Milan. Hei is an exclusive app curated for apps, also destined to help consumers find new locations in the city, for now only available in San Paolo. With apps of events already incorporated into everyday life, Heinekenⓡ is joining the Swing worlds (slips the screen upwards or down to pass, enjoy and save the bars of your choice) and socialization – offering consumers an intelligent and simple way to “combine” with a bar and renew their social life. Access to the application is only for over 18 years.

*Source: Kantar Insights of Brazil – BGS Beer 2024, held between January 2024 and December 2024, with a target audience: 20,314 consumers, men and women, 18-65 years old, ABC classes, national champion, who consumed beer last month.

Source: Terra

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