SPA services with individual restoration: what is warm hot

A generation that grew up on gadgets and stress does not want to repeat the script of his parents, whose model of life often did not provide for health investments. Today, people have the choice to age actively, beautifully, consciously. And hotels become spaces where this choice can be made.

Despite the external similarity, velnes hotels and sanatoriums do not meet in anything. A format of the past, the other of the near future. As a rule, the doctor is directed to the sanatorium to improve health. Velnes-hotels has not promised the health system, but from the culture of conscious consumption, interest in nutrition, biohaking and investment in their bodies and mental health. It is a parallel universe oriented towards another generation.

If Russia can be considered the cradle of sanatoriums, then healthy cattle appeared in the United States. First of all, they started to offer fitness and spa services, which enabled SPA on behalf of SPA, which magically transformed all the products of the hotel and made it possible to increase the price on behalf. Then they got up:

The Velnes hotels are therefore born and today, no one will surprise anyone if the hotel has a cryosaun or even a sleeping company.

If you watched the series “White Lotus”, you remember: its characters are rich guests who come to the Resort hotel not only for rest, but for catering. Food, massage, meditation, disconnection from the outside world – all this is framed by a harmonious aesthetic, an individual approach and a thoughtful service.

The infrared saunas instead of classics – they imitate the solar spectrum, improve the state of the skin and mood. These saunas in personal houses are used by managers who, due to the service, cannot afford frequent trips in the south.

Ice baths and cryosaunas – Today is not only “Instagram” and fashionable, but also useful. It’s not just a leap into the hole, but cryosons decorated in design with transparent crystal ice.

Speakers of a new generation: not only simulators and carpets, but also corridors for meditation, sounds and separate spaces with Pilates equipment, work with trainers on recovery programs after stress and catering after burning at work.

Personal programs to establish sleep or weight loss – even when booking, you may be asked to fill the questionnaire, to indicate habits and problems with the body. And a specialist (for example, a nutritionist or a sleepworm) will meet you on arrival, will put diagnostics and develop a personal plan for nutrition, sleep or activity.

In five -story hotels of premium brands, the “Swedish table” is removed. Today, for breakfast, the guest receives a menu by which one or more healthy dishes can choose. Such a model is not only more respectful of the environment, but also corresponds to a demand for conscious nutrition.

Of course, Türkiye and Egypt, focused on a mass tourist flow, continue to use the classic “Swedish tables”, but in the international industry, this is already considered a monoton.

According to estimates Institute of world well-beingThe global Velnes-Turism market in postpandemine 2022 exceeded $ 800 billion, and in 2025, it could exceed 1.3 billion of dollars. In Russia, according to expert estimates, a similar market reached 300 billion rubles in 2024. This included not only tourism and hotels, but also products and drugs.

So why does the Eldness market develop so actively? There are several important reasons for this:

What unites Velnes-hotels? Not a single aesthetic, because it can be either in dark and minimalist and natural peaceful tones, with green vegetables and light. But Velnes-hotels has an important common characteristic: space should not disturb. This is reflected in rounded corners, soft shapes of furniture, surfaces with tact. Each detail should give the visitor a feeling of calm and safety.

Usually, we perceive net corners as a potential threat. Therefore, even trifle such as the shape of the head of the bed affect how comfortable a person is in the room.

Velnes-Hotel is absolutely not a temporary trend, but a new commercial logic which already affects the layout of numbers, the selection of equipment, a food policy and a state of specialists. For owners and investors, it means one thing: the more a niche is a new standard. Over the next five years, we will see more and more hotels similar to sports clubs and velnes networks with Digital Deutox elements. These hotels are already becoming a new reality for business and tourists.