My video became viral on the internet; What to do now?

Viralize on the internet is a dream for many content creators, but the real challenge begins when the euphoria of the moment passes and the opportunities begin to emerge. What to do after a video reaches millions of views? How to maintain public interest and transform this temporary success into a solid career? Questions of this type do not stop appearing in the head of the influencer, which runs against time in order not to lose the “clamor”.

According to Fabio Gonçalves, director of the international talents of Viral Nation and Influence Marketing Expert, Viralize a video is only the first step. Many creators see viralization as a point of arrival, but for him it is precisely the starting point.

So, Fabio explains that the secret is in transform this moment of high exposure into a continuous commitment strategy. He warns that immediately after viralization, the ideal is to focus on the type of content that initially attracted the attention of the public.

Leticia Gomes is a practical example of how to surf this phase. Fabio agency and the Nation viral team since 2019, the influencer viralized with his videos of celebrity transformations using only makeup tricks and knew he needed to capitalize on the moment without losing the authenticity that had made it famous. “I wanted people not only to be enchanted by the transformations, but also to see the value of my work and the techniques involved,” says Leticia.

In addition, Fabio strengthens the importance of building a committed community. For him, having followers and a viral video is just a part of the process; What really makes the difference is the relationship that the Creator establishes with his audience. “It is essential to interact with followers, respond to comments, lives and allow them to participate in the content in some way,” he explains.

Pay attention to opportunities

Viralization also brings with it a flood of monetization opportunities, and it is here that many creators must be cautious. Although it is tempting to accept all the partnerships and proposals that arise, It is essential to choose those who align with your personal brand. “Accepting any offer can damage the trust that the public has placed on you. Partnerships must be carefully thought so that your audience continue to see authenticity in what you do,” advises.

Also Leticia, who has had several opportunities after its viral videos, follows this line. He prefers to analyze each proposal in depth and give priority to those who make sense for his audience. “I always think of what my audience will win with that partnership. If I don’t make sense for them, I prefer not to do it,” reveals.

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.